TraffGen’s eCRM module allows casinos to create patron journeys to guide a patron to a quantifiable objective, i.e. reactivation, big loss, retention and more. With TraffGen’s drag and drop technology, we have revolutionized the way casinos market to their patrons.
TraffGen’s eCRM also allows you to deliver highly targeted messages to players based upon their real-time actions. The Hub’s behavioral tagging is used to identify buckets of players and match them to targeted marketing communications. The RMS monitors player behavior and automatically shows the right message at the right time.
- Easy to use
- eCRM template creation allows for reuse in your marketing campaigns
- Delivery multiple types of content
- Banner Ads