Casino Del Sol expands use of TraffGen platform with PRO-Host mobile

Home / Casino Del Sol expands use of TraffGen platform with PRO-Host mobile
Press Release, Updates


April 11, 2017

April 11, 2017- Chicago, Ill. & Tucson, Ariz.  Traffic Generation (TraffGen) announced that Tucson, Ariz.-based Casino Del Sol is continuing to expand its use of TraffGen’s powerful suite of products.  Casino Del Sol has released TraffGen’s proprietary mobile hosting platform, PRO-Host to their Player Development (PD) & Executive Host teams.  

“The PRO-Host platform has been so successful for Casino Del Sol during the past year that we expanded it across our entire player development team to enable them to effectively and efficiently evaluate VIP players ensuring the best customer experience,” said Steve Neely, chief operating officer for Casino Del Sol. “The ability to also evaluate the hosts is integral to ensuring that our absolute best customers receive an exceptional experience at every touchpoint.”

Casino Del Sol selected PRO-Host because of meaningful insight that both PD and the Host gain with the powerful tool. The module is data driven and visual. It is designed to improve the timeliness and relevance of HOST-Player interactions,  identify and convert high value uncoded players into the development program,  and more importantly track HOST performance. The Module is designed to be run on a iOS or Android device.  PRO-Host effectively empowers the casino host to uncover unrealized player value by visually reporting real-time activities and allowing HOST to take immediate action. Ultimately PRO-Host results in a better player experience and yields better long term profitability.

“We are pleased to expand the positive impact of TraffGen’s innovative and intuitive products with Casino Del Sol.  The partnership reinforces our commitment to enabling our customers to harness the power of their data to have measurable, actionable, and constructive effects on their bottom line”, said Bill Anderson, TraffGen’s VP of Business Development.

Those seeking more information about TraffGen’s PRO-Host and other products should contact Bill Anderson at  

For additional information please visit

About Casino Del Sol

Located in southwest metropolitan Tucson, Ariz., the Pascua Yaqui Tribe is a federally recognized tribe with nearly 20,000 enrolled members. The Tribe owns and operates several enterprises including Casino Del Sol, Arizona’s only Forbes Four Star and AAA Four Diamond casino resort, one of the Best Hotels in Arizona named by U.S. News & World Report; Casino of the Sun; AVA Amphitheater, a 5,000-seat open-air concert venue named Casino Arena/Amphitheater of the Year by Casino Entertainment Awards; Sewailo Golf Club, a par-72 championship course designed by Notah Begay III; and the Del Sol Marketplace. For more information, call 1-855-SOL-STAY (765-7829) or visit Follow Casino Del Sol on Facebook and Twitter.

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