Casino Del Sol selects Traffic Generation’s Pro marketing platform

Home / Casino Del Sol selects Traffic Generation’s Pro marketing platform


April 15, 2016


Casino Del Sol and Traffic Generation(TraffGen)  have agreed to terms for implementing the Traffic Generation Pro marketing platform.  Casino Del Sol, a leading Tribal casino located in Tucson Ariz. is evolving its marketing  and player development platform that serves as a foundation on which to manage a  holistic, multi­channel marketing plan.  Traffic Generation software empowers gaming  operators to deliver the most relevant real­time message to a segmented target  audience in property, online, kiosk and mobile. Traffic Generation’s marketing  automation is a refreshing new approach to controlling costs and increasing revenue  with in­house teams.

“At Casino Del Sol we are determined to provide the best and most personal gaming  experience to our valued players,” said Steve Neely, chief marketing officer for Casino  Del Sol. “Partnering with Traffic Generation will allow us to connect with our guests  across multiple channels, in the most strategic way possible.”  Traffic Generation separated itself from the competition by delivering strategic  thinking that was rooted in uncovering true player value for the property. The Traffic  Generation convergence platform captures data across the casino enterprises from  both in­property and digital/online systems as well as online social networks. Casino  Del Sol will have a real­time, single player view across their entire property as well  future digital gaming.

“We are extremely excited to partner with an innovative Tribal brand such as Casino  Del Sol,” said Bill Anderson, vice president of business development for Traffic  Generation. “Casino Del Sol has been on the leading edge of technology, and with this  partnership they will benefit from this powerful tool that strategically positions the  property to capture incremental value from their patrons. This deal demonstrates  Traffic Generation’s ongoing commitment to empower Tribal businesses to not only  drive revenue, but take control of how they market to their players.”


   About Casino Del Sol Resort

Located in southwest metropolitan Tucson, Ariz., the Pascua Yaqui Tribe is a federally  recognized tribe with more than 17,000 enrolled members. The Tribe owns and  operates several enterprises including Casino Del Sol ​ Resort​ , Arizona’s only Forbes  Four Star and AAA Four Diamond casino resort, recently named in the top 2 percent of  Best Arizona Hotels by U.S. News & World Report; Casino of the Sun; AVA  Amphitheater, a 5,000­seat open­air ​ concert​  venue named Casino  Arena/Amphitheater of the Year by Casino Entertainment Awards;​ Sewailo Golf Club​ , a  par­72 championship course designed by Notah Begay III; and the Del Sol  Marketplace. For more information call 1­855­SOL­STAY (765­7829) or visit​ . Follow Casino Del Sol Resort on ​ Facebook​  and ​ Twitter​ .


Start typing and press Enter to search